ProU hopes to fortify yogurt market
While working as markets director for Bord Bia, Michael Murphy was particularly well placed to spot a gap in the market for fortified yogurts.
The discovery of the gap led him to set up a company, leave Bord Bia and develop yogurts containing protein, vitamin D and calcium which he now sells in close to 40 supermarket stores around Dublin, as well as some gyms and hospital canteens.
