New faces at C&C just the tonic group needs

DRINKS group C&C’s move to replace former chief executive Maurice Pratt, with the former head of Scottish & Newcastle, could be just the tonic needed to boost the struggling Magners brand.

John Dunsmore steps ito Pratt’s shoes, while former S&N colleagues Stephen Glancey and Kenny Neison, are the other new faces of the Irish cider maker.

The move has a touch of daring about it, which is probably what C&C needs if it is to have any chance of reviving Magners’ fortunes in the British market.