Over 50s slaying it on Instagram

A range of fashion experts aged over 50 have gone online to help silver-haired ladies step out in style, writes Paula Burns.

C.S. Lewis said, “You are never too old to set another goal or to dream a new dream”.

Instagram maybe an improbable version of Narnia but isn’t there something fantastical about delving into the new dreams of others? It turns out social media isn’t wasted on the young.

A whole new generation of silver haired women have entered unchartered territory, trekking the feed of Instagram to make it their own.

It seems a little ironic to say that it’s the over 50s style bloggers that have rejuvenated Instagram, bringing freshness to the platform but it’s true. Maybe it’s down to the fact that their images feel less contrived then the younger models. 

With age comes an inner confidence that inevitably radiates from an image. A huge factor in their appeal is that these women don’t give a damn. 

They are genuine in what they portray on their feeds leaving us with a collection of images that are brimming with personality. They don’t take it too seriously, letting them and us enjoy the moment. 

The lesson to be learnt here is that age really is all in the mind. Why should style end once you hit middle age? 

These women refuse to let age define them and so we stylishly salute them.

Sarah Jane Adams of Saramaijewels

Within a year of entering the Instagram world, Australian sixty-something-year-old Sarah Jane had landed a modelling contract with IMG. But for Sarah Jane, style goes deeper then the runway. 

"I use my clothing to question relationships between identities, to play with expectations, context and rules,” she explains.

Her 30 years spent as an antique jewellery dealer and adaptation within different ways of life, sub-groups and tribes has influenced her personal sense of dress, and adornment. 

The vibrancy of her feed is a mouth-watering joy to the senses. Her love of Adidas may come as a surprise. 

Though few of us could pull of a full red retro Adidas tracksuit yet Sarah Jane does so effortlessly with the Sydney Opera house as a back drop.

Mel Kobayashi of Bag and Beret

If your looking to the escape the bog standard blogger poses of Instagram then scroll no further than Bag and a Beret.

Vancouver based, Mel Kobayashi is the Madonna of striking a pose. 

Her vivacious poses are captivating, bringing you right into the moment of the image. If Bag and a Beret were a novel it would surely be character driven. 

When thinking about her own style the words “cinematic, aristocrat, rebel, and sprite’” are words Mel would use. 

For her, style magnifies who she is, she views fashion as a creative process free of rules and so age doesn’t factor into her style choices. 

Instead Mel is unlearning the rules of art and style in order to extend her range of expression, leaving us lucky enough to have a front row seat.

Dayle of Artfulcitystyle

Pic: @dentontaylor

New York has lent itself to being the backdrop of many a fashion story. 

This time round it plays a co-starring role along with the art that invigorates the soul of the city and fashion statements made by blogger Dayle

Having the Manhattan streets as an instant accessory isn’t enough for this fashion magpie.

Building an outfit one accessory at a time is the secret to her creating an overall masterpiece. 

With a background in musical theatre, dramatic style risks are exactly what captivate the audience to Dayle’s stylish feed. Just like the Big Apple, Dayle’s style is bold yet endearing. 

This is the drama of costume brought through to the intimacy of street style.

Alyson Walsh of That’s not my age

Pic: Penny Wincer

Alyson Walsh is the UK blogger who is bringing paired back chic to Instagram. Her fresh approach to fashion is what makes her style so effortlessly cool. 

That’s not my age is a beautifully curated Insta feed of not just outfit shots but also art, architecture and culture — all of which are inspirational to Alyson’s style. 

As a former fashion editor and current freelance journalist with FT’s How to Spend It and the Guardian, Alyson is a fashion voice not to be reckoned with. 

There’s a Gallic element to Alyson’s wardrobe where a navy jumpsuit is layered with the Breton stripe, creating an uncomplicated stylish look. 

This comes as no surprise as her style advice is to find what makes you feel chic and comfortable. 

If Alyson’s feed and blog leave you wanting more then check out her latest book Know Your Style for more tips.

Suzi Grant of Alternative Ageing

Pic: Zachary Innes-Mulraine of IMA Photography

It’s four years since Suzi Grant took to the blogging world to share her style and lifestyle tips with the world. 

A lover of vintage, Suzi defines her style as not following fashion too much but finding quirky, unusual and often vintage pieces that suit her shape, colouring and, to a certain extent her age. 

Not that age really matters to her when it comes to style, just don’t expect to see her in hot pants and heels any time soon. 

Thanks to it now being fashionable to be grey, Suzi says that sharing her most fashionable life has made her no longer feel invisible. 

Brightly coloured headscarf’s play centre stage in Suzi’s look, matched with an array of sixties style shades there’s a hint of twiggy to her style. 

It’s hard to believe scrolling through her feed that Suzi is just 2 years shy of 70, proving that style is certainly ageless.


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