‘Champagne of Beers’ slogan leaves French wine producers frothing

In this image provided by Comite Champagne, a worker pours out the contents of cans of Miller High Life beer prior to them being crushed at the Westlandia plant in Ypres, Belgium, Monday, April 17, 2023. Belgian customs have destroyed more than 2,000 cans of Miller High Life advertised as the ″Champagne of beers” at the request of houses and growers of the bubbly beverage. (Comite Champagne via AP)

The guardians of Champagne will let no one take the name of the bubbly beverage in vain – not even a US beer behemoth.

For years, Miller High Life has used the “Champagne of Beers” slogan, but this week that appropriation became impossible to swallow.