Coca-Cola among brands greenwashing over packaging, report says 

Kim Kardashian's clothing company, Tesco, and Procter & Gamble have also been singled out as making 'misleading' claims about using 'recycable' or ocean-bound' plastic, the Changing Markets Foundation says

Coca-Cola, the report says, has spent millions promoting an innovation which says its bottles are 25% marine plastic, but does not mention that the company is the world’s biggest plastic polluter. Picture: Luke Sharrett/Bloomberg

Claims about plastic packaging being eco-friendly made by big brands, including Coca-Cola and Unilever, are misleading greenwashing, according to a new report.

The Changing Markets Foundation says claims that companies are intercepting and using “ocean-bound” or “recyclable” plastic to tackle the plastic pollution crisis are some of the most common examples of greenwashing.