M&S rebrands Midget Gems to avoid offending people with dwarfism

The retailer has rebranded its version of the confectionery as Mini Gems following a campaign by a disability academic
M&S rebrands Midget Gems to avoid offending people with dwarfism
The sweets have been rebranded Mini Gems (M&S/PA)

Marks and Spencer has changed the name of its popular Midget Gems sweets to avoid offending people with dwarfism.

The retailer has rebranded its version of the confectionery as Mini Gems following a campaign by a disability academic.

Already a subscriber? Sign in

You have reached your article limit.

Subscribe to access all of the Irish Examiner.

Annual €130 €80

Best value

Monthly €12€6 / month

More in this section

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited