TikTok to let users shop through app with Shopify deal

The shopping tool is available to merchants in the US, the UK and Canada (Kiichiro Sato/AP)

TikTok users will soon be able to buy items directly through the short videos on the app – something they had only been able to do through ads until now.

Canadian e-commerce company Shopify said businesses will be able to add a shopping tab to their TikTok profiles to create a “mini-storefront” that links directly to their online store for checkout.