UK's ‘Stay alert’ slogan needs more explanation, admits minister

The British Government has issued additional wording to help explain what it means by staying alert as the lockdown is eased in England.

Ministers have admitted that the British Government’s “Stay alert” slogan requires added explanation to help the public understand the “more nuanced messages” involved.

When announcing the lockdown on March 23, Downing Street introduced the slogan “Stay at home”, which was well adhered to and praised for its clarity.