Rogge: Protection of Olympic sponsors vital

IOC president Jacques Rogge has defended the Olympic movement's protection of their sponsors but insisted London 2012 spectators will not be prevented from wearing T-shirts bearing branding of rivals.

IOC president Jacques Rogge has defended the Olympic movement's protection of their sponsors but insisted London 2012 spectators will not be prevented from wearing T-shirts bearing branding of rivals.

Former IOC marketing director Michael Payne has criticised London 2012 for "going too far" to protect sponsors.

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