You Tube awards to reward best videos

US video-sharing website You Tube is to honour the best-user created videos of 2006.

US video-sharing website You Tube is to honour the best-user created videos of 2006.

Awards will be handed out in seven categories: most creative, most inspirational, best series, best comedy, musician of the year, best commentary and “most adorable video ever”.

Nominees, picked by YouTube, are compiled in a gallery at www.youtube.com/YTAwards. YouTube community members can vote on their favourites until Friday.

Winners will be announced on March 25. Each will be prominently featured on YouTube and receive a trophy, the design of which will be revealed later.

Success on the site has previously been defined largely by rankings of the most-viewed or most-discussed videos.

“We wanted to call out some of the most popular videos and let the users choose which ones deserve some additional recognition,” said Jamie Byrne, head of product marketing at YouTube.

The vast and varied world of online video has gradually formed styles all its own, which figured into the formation of the categories.

Google-owned, San Bruno, California-based YouTube was founded in February 2005.

Last week, media conglomerate Viacom sued YouTube for $1bn (€750m), claiming the site infringes on copyrights on a “huge scale”. Several other media companies have reached agreements to supply YouTube with clips.

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