Japanese lingerie maker unveils eco-friendly bra

Furry, heated bras may soon replace lacy lingerie in Japanese women’s wardrobes as the country gets ready for Warm Biz, a nationwide campaign urging workers to bundle up and save energy on heating this winter.

The Warm Biz Bra, unveiled this week by underwear maker Triumph International, is lined with material that emits infrared rays.

The bra is also fitted with pads that can be heated in a microwave or hot water – as well as long, furry straps that wrap around the neck like a scarf and matching shorts.

“Warm Biz lets you add a little fun and chic to office wear, and prevents global warming,” according to the Tokyo-based lingerie company.

In an attempt to cut down on its energy use, the Japanese government has recommended setting temperatures at 19 degrees Celsius for government buildings and 20 degrees Celsius for private companies this winter.