McDonalds Japan turns to shrimp burgers

Struggling to boost profits amid increased competition, McDonald’s is adding a new item to its menu in Japan: the shrimp burger.

McDonalds Japan turns to shrimp burgers
Fri, 14 Oct, 2005 - 11:18

Struggling to boost profits amid increased competition, McDonald’s is adding a new item to its menu in Japan: the shrimp burger.

The 270 yen (€1.96) burger, set to go on sale this month, is the latest effort by the Japan unit of the US fast-food chain to win over Japanese palates – and spark sales.

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €120 €60

Best value

Monthly €10€5 / month

Benefit image

Introductory offer. Annual billed once for first year. Monthly (discount first 3 months) billed monthly, then €10/month. Ts&Cs apply.

More in this section

Tommy Robinson-led Unite the Kingdom event Thousands gather in London for Tommy Robinson rally and counter-protest
Accused sniper jailed in Charlie Kirk killing awaits formal charges in Utah Accused sniper jailed in Charlie Kirk killing awaits formal charges in Utah
Israel Palestinians Gaza Israel ramps up strikes on Gaza City, killing at least 32 people
CourtsHeathrowPlace: JapanPlace: USPlace: TokyoPerson: Eikoh HaradaPerson: Jotaro FujiiPerson: FujiiPerson: HaradaOrganisation: McDonalds JapanOrganisation: McDonald’sOrganisation: McDonald’s JapanOrganisation: Golden ArchesOrganisation: McDonald’s Holdings Co. (Japan) Ltd.Organisation: McDonald’s Corp.Organisation: Subway
Donald Trump is calling for other Nato members to stop buying Russian oil (Alex Brandon/AP)

Trump urges Nato countries to stop buying Russian oil to end Ukraine war

READ NOW

Latest

Most Read

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited