Lego stops making ‘ethnic’ toy after Maori protests

Danish toy maker Lego has agreed to halt production of a range of toys based on ethnic cultures after protests about its use of Maori names for some toys, a Maori intellectual property lawyer said in New Zealand today.

Lego senior executive Brian Soerensen has just returned to Denmark after meeting Maori lawyers in Auckland where he acknowledged that Lego had used Maori words in its Bionicle range of toys.