Big Brother 2 contestants have been given emotional send-offs by friends and family before entering the house.
Each of the 10 competitors has been kept in a secret location.
They had not met each other before entering the house
The housemates are called Paul, Narinder, Helen, Elizabeth, Dean, Bubble, Brian, Amma, Stuart and Penny.
Two of the male competitors were hugged by female friends as they set off across the bridge that separates the purpose-built home in east London from the nearby studios at which Channel 4 bosses prepare the show.
The new cabin-style house has been made deliberately more cosy in the hope of spicing the show up and getting the contestants in the mood for love.
More than 50,000 people applied to go on Big Brother 2.