Weakest Link takes America by storm

Anne Robinson’s Weakest Link quiz show continued to conquer the US TV ratings on its second night.

The programme, on the NBC network, averaged 14 million viewers - 1.1 million less than its opening night - but impressive figures, said the New York Post ‘‘considering the show didn’t air until 9:30 pm.’’.

And, for the second straight night, Weakest Link won the advertiser-coveted demographic of adults 18-49 - considered vital for any US TV show’s long-term success.

‘‘NBC has not had anything that’s worked for them on Mondays since 1994-95, so maybe this is it,’’ said MediaWeek Online analyst Marc Berman.

‘‘They’ve finally got something that has some promise.’’

NBC isn’t wasting any time capitalising on its newest programming phenomenon and has commissioned a company to create a video game out of the show.

Activision reportedly paid £700,000 for the video rights and hopes to have the game ready in Britain by the autumn.