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Bus firm apologises for ‘ride me’ advert

A bus company has apologised after advertising its fares with a picture of a half-naked woman and the words "ride me all day for £3".

Bus firm apologises for ‘ride me’ advert

Tue, 12 May, 2015 - 01:00

Benjamin Wright

New Adventure Travel (NAT), based in Cardiff, hoped the ads on the back of its new X1 service would be a talking point among city centre commuters.

But the stunt looks to have backfired following a backlash.

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Courts bus advert Woman Place: Cardiff Organisation: Adventure Travel Organisation: NAT Organisation: NAT Group Organisation: Advertising Standards Authority

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