Ban alcohol link with sport, say health experts

Alcohol sponsorship in sport should be banned, a group of more than 30 health leaders in Britain has urged.

Children are being exposed to alcohol advertising that is creating automatic links between drinking brands and sport, the leading doctors warned in a letter published in the Guardian.

The call for a ban, made by the heads of the Royal College of Physicians, Anaesthetists and Nursing as well as charity directors and public health campaigners among others, is aimed at the UK Government, which they urged to “listen to the people rather than to big business”.