Toy store scraps ‘Breaking Bad’ dolls ‘with drugs’

Toys R Us has scrapped its four collectible dolls based on the characters of the hit television series Breaking Bad after a campaign by a US mother.

Toy store scraps ‘Breaking Bad’ dolls ‘with drugs’

The dolls are based on the AMC series about high school chemistry teacher Walter White, played by Bryan Cranston, who turns into a crystal meth dealer, and his sidekick Jesse Pinkman.

Toys R Us said the dolls were being removed immediately from the store’s website and shelves. “Let’s just say, the action figures have taken an indefinite sabbatical,” Toys R Us said.

The retailer had maintained the figures were sold in limited quantities in the adult action figure area of its stores.

The mother, from Fort Myers, Florida, identified as Susan Schrivjer, launched a petition on change.org last week, demanding Toys R Us stop selling the dolls.

The woman said the dolls were a “dangerous deviation from their family friendly values. While the show may be compelling viewing for adults, its violent content and celebration of the drug trade make this collection unsuitable to be sold alongside Barbie dolls and Disney characters.”

Cranston tweeted: “I’m so mad. I am burning my Florida mom action figure in protest.”

The debate has also spurred die-hard adult figure collectors to rally behind Toys R Us.

Daniel Pickett, from California, launched a petition on change.org in favour of the toy seller keeping the dolls. So far, it has collected more than 4,000 signatures.

Breaking Bad ended its five-season run last year. A spin-off series, Better Call Saul, is due to debut in early 2015.

More in this section

IE_logo_newsletters

Select your favourite newsletters and get the best of Irish Examiner delivered to your inbox