Toilet paper added to list of ‘crisis’ essentials

A message Japan began delivering is a bit unusual, but true enough: Don’t wait until it’s too late to think about toilet paper.

The government and paper companies kicked off a “Let’s stockpile toilet paper!” campaign to mark Disaster Prevention Day, warning of a possible crisis because nearly half of the supply comes from one of Japan’s most earthquake- prone areas.

Officials said people immediately think of food and water as emergency supplies, but easily forget toilet paper, and get desperate when it’s too late.