Celebrity charity work ‘not effective’

Celebrity promotion of charities is ineffective at raising awareness but can make the stars more popular with the public, a study says.

A survey of more than 2,000 people in Britain found two-thirds could not link any celebrity with a list of seven well-known charities and aid organisations that they worked for.

Stars did not support charities for self-promotion, but this was the unintended outcome of their work, researchers concluded.