Dating website ‘experimented’ with bad matches

A dating site has admitted "experimenting" on unsuspecting love-seekers by setting them up with "bad matches" to test technology.

Dating website ‘experimented’ with bad matches

New York-based OkCupid.com has 30m users worldwide, and made the admission in the first post for three years on its OkTrends blog.

It provoked a backlash online and comes after Facebook faced criticism over a psychological experiment along with two US universities to alter news feeds of almost 700,000 users.

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