QUIRKY WORLD: Old favourite Captain Birdseye demoted

Britain:

QUIRKY WORLD: Old favourite Captain Birdseye demoted
Mon, 03 Mar, 2014 - 00:00

Frozen food favourite Captain Birdseye is being demoted after 47 years as the public face of fish fingers, in a £16 million (€19.4m) shake-up of the brand.

A photogenic TV family will instead be put at the forefront of efforts to appeal to the digital generation.

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