Hello! Pakistan as celebrity mag rolls off the press

Pakistan is better known for bombs than bombshells, militant compounds than opulent estates.

Now enterprising Pakistanis hope to alter that perception by launching a local version of celebrity magazine Hello!.

They plan to profile Pakistan’s rich and famous: the dashing cricket players, the voluptuous Bollywood stars, and the powerful politicians who dominate conversation in the country’s ritziest private clubs and lowliest tea stalls. They also hope to discover musicians, fashion designers, and other new talents who have yet to become household names.