World Cup to redefine viewing habits

TIME zone differences will cause America’s “soccer” fans to watch the World Cup live on cell phones and computers.

Fri, 11 Jun, 2010 - 01:00
Jack Coyle

The World Cup will get more online coverage than any major sporting event yet.

Watching highlights the next day on TV or YouTube will suddenly seem a downright ancient way to keep up with the action.

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