6,700 litres of alcohol a head
The study, which coincides with the launch of an online “Alculator” allowing Britons to work out how much they drink, found the average adult will consume more than 6,700 litres of alcoholic beverages over the course of their life.
Devised by the Lloydspharmacy chain as part of its Neighbourhood Health Watch programme, the online facility was launched by television star Carol Vorderman at a bar in Birmingham.