Encouraging people to pay

STARS from film and TV have backed a campaign launched in Britain encouraging young people to pay for web downloads.

The aim of the Connected to British Film and TV campaign is to show people how the money they spend on cinema tickets, downloads and DVDs helps pay for new shows and films to be made.

New research shows 39% of 18-to-30-year olds do not think they should pay for films and television programmes downloaded from the internet, even though 74% happily pay for cinema tickets and DVDs.

Nick Moran, who starred in Lock Stock & Two Smoking Barrels, endorsed the campaign.

He said: “Every time you pay for a cinema ticket, a DVD or Blu-ray, or a legal download, it makes great British films happen and highlights the immense wealth of constantly emerging talent we have in this country.

“So you’re the real stars of British Film and that’s what the Connected to British Film and TV campaign is celebrating.”