Plastic surgery censure

COSMETIC surgery clinics using “irresponsible” sales techniques, including one featuring a model with “anatomically impossible” breasts, were condemned by their own industry yesterday.

The British Association of Aesthetic Plastic Surgeons launched a campaign aimed at putting a stop to bad practices, such as digitally enhanced models and financial incentives for surgery.

The association highlighted advertisements used by clinics including the one with the “anatomically impossible” model.

Another offered a £250 (€315) discount to customers as an incentive to have the surgery quickly.

A third offered a “lunchtime facelift”, which the association said cannot be done.

The association represents around one third of cosmetic surgeons in Britain. It is not a regulatory body and so has no powers to take action. Instead it unveiled its own advertising campaign designed to help people make better choices about where to have surgery.