Skin and hair fly over accusations that cosmetics firm ‘bleached’ Beyonce for advert

COSMETICS giant L’Oreal has denied claims that it lightened Beyonce’s skin tone in an advert.

“We highly value our relationship with Ms Knowles. It is categorically untrue that L’Oreal Paris altered Ms Knowles’ features or skin tone in the campaign for Feria hair colour,” the Paris-based company said in a statement.

The advert is in the current issues of Elle, Allure and Essence magazines.