Gore launches ambitious climate change campaign

FORMER US vice president Al Gore will launch one of the most ambitious and costly public advocacy campaigns in US history in a bid to change the way Americans think about climate change, according to US reports.

The three-year, $300 million campaign, to be launched tomorrow, will employ online and television advertisements on shows ranging from American Idol to the late night Daily Show with Jon Stewart.

The Alliance for Climate Protection’s “we” campaign will be partly funded by Mr Gore, and was undertaken because of his fear that US politicians are unwilling to curb the

human-generated emissions linked to climate change, he told the Washington Post.

“I’ve tried everything else. The way to solve this crisis is to change the way the public thinks about it.”

Mr Gore said he has donated more than $2.7m to the campaign, including all his proceeds from the Oscar-winning documentary, An Inconvenient Truth.