At a smooth €270 a bottle, it had better be the best beer in the world

CARLSBERG ads say it’s “probably the best beer in the world”. At $400 (€270) a bottle, it’s now the most expensive.

The brewer, Scandinavia’s biggest, introduced a beer today that costs 2,008 Danish kroner (€269.44), the price being based on the year of its introduction. The Vintage Number 1 brew will be sold at three Copenhagen restaurants, including Noma, a holder of two Michelin stars and the world’s 15th-best restaurant in 2007, according to S Pellegrino.

The product, costing 357 times more than Carlsberg’s main Danish lager brand, has been developed to challenge luxury wines in the gourmet restaurant market and capitalise on rising individual wealth.