Trendy identity tag aimed at female binge drinkers

YOUNG women who plan to drink themselves into oblivion can take advantage of the latest fashion accessory — a trendy identity tag.

The tag, engraved with the contact details of the wearer’s parent or responsible friend, is worn on a pretty bracelet decorated with silver beads and Swarovski crystals.

The binge bling can then be used by nightclub staff or emergency service workers when the wearer loses consciousness or is too drunk to remember her name.