McDonald’s trims fat to focus on healthy fare
Having racked up losses of $344 million in the last three months of 2002 the first losses ever reported by the company since it went public in 1965 McDonald's is just about stopping short of offering muesli alongside its Egg McMuffin in a bid to woo customers back.
Outlining the company's new vision to Wall Street analysts, chief executive officer Jim Cantalupo said burgers would be re-spiced, buns reconfigured so they toast better, sandwiches a company