World Cup banner turns Malvinas into a cultural obsession for a new generation in Argentina

OBSESSION: Argentina's players hold a banner reading "The Malvinas (Falkland Islands) belong to Argentina," after victory in the World Cup semi final over England. Pic: Paul Ellis/Getty

It took a World Cup to transform a remote cluster of islands that’s home to more sheep than people into a cultural juggernaut.

A decision by Argentina’s players to unfurl a banner about the disputed Falkland Islands after defeating England in the World Cup semifinals carried a historical cause onto the T-shirts, bedroom walls and Instagram feeds of a new generation.