Liverpool expect to make more than €70m a year from new Adidas kit deal

The German sports company is to replace Nike as Liverpool’s kit supplier when Nike’s five-year contract expires next summer.

BACK TO ADIDAS: Liverpool expect to make more than €70m a year from a new kit deal with Adidas that will come into effect from the start of the 2025-26 season. Pic: Peter Byrne/PA Wire.

Liverpool expect to make more than €70m a year from a new kit deal with Adidas that will come into effect from the start of the 2025-26 season.

The German sports company is to replace Nike as Liverpool’s kit supplier when Nike’s five-year contract expires. Adidas, which last supplied Liverpool’s kit between 2006 and 2012, won a tender process for a five-year contract against Nike and Puma.