Tears of a clown - Roy Keane steals show in new Sky Sports ad

Roll up, roll up for Keano's stellar cameo as a sad, reluctant clown. 

Roy Keane stars as a clown in new Sky Sports ad

Sky Sports' new ad campaign brings the circus to town — with a host of sporting stars taking to the big top for the Greatest Show on Earth-themed spectacular promoting the range of live sport now available under the Sky umbrella. 

Golden Globe winner Idris Elba features as ringmaster with the likes of Erling Haaland, Jack Grealish and Lauren James producing some acrobatics.