Front-of-shirt gambling sponsor ban ‘acceptance of harm caused’ – campaign group

WITHDRAWAL: Premier League clubs have collectively agreed to withdraw gambling sponsorship from the front of matchday shirts from the end of the 2025-26 season. Pic: Bradley Collyer/PA

The Premier League’s move to ban gambling sponsorship from the front of matchday shirts is a “significant acceptance of the harm caused”, an anti-gambling campaign group has said.

After extensive consultation between the Premier League, its 20 clubs, and the Department for Culture, Media and Sport, a decision has been made for the league to become the first in the UK to take such action to voluntarily reduce gambling advertising.