Allardyce comfortable with ‘Fireman Sam’ role as he attempts to save West Brom

Sam Allardyce is back in football with West Brom (Adam Fradgley/AMA)

Sam Allardyce has finally come to terms with his ‘Fireman Sam’ tag as he prepares to embark upon his latest rescue mission.

The man who used to bristle at being branded a survival specialist has been parachuted in to save West Brom, his eighth Premier League club, from relegation.