FAI rebrand unlikely despite damaged reputation

6 August 2020; The former player, referee and Republic of Ireland kit manager Charlie O'Leary has been announced as the 21st recipient of the Special Merit Award award, pictured with Niall Quinn, FAI Deputy Interim CEO, during the 3 FAI International Awards presentation at the FAI Headquarters in Abbotstown, Dublin. Photo by Ray McManus/Sportsfile

Toxic as the name may be, it looks unlikely that there will be a rebranding of the FAI.

The association's problems are well-thumbed at this stage, its reputation and finances left in the mire by the ills of the John Delaney era and with rancour and disagreement still the order of the day even as it plots a route forward to the higher ground, moral and otherwise.