Sour end to Hareide’s Danish success story

Back in 1904, Arnold Peter Møller and his father founded what would later become Denmark’s biggest company and the largest container ship and supply vessel operator in the world. For decades, Maersk has been known for its strong ethos based upon the founder’s famous saying: “No loss should hit us which could be avoided with constant care.”

Five months ago, another Møller with the first name, Peter, took inspiration from his namesake when trying to explain why he had decided to employ a new head coach for the Danish national team —and as a consequence, bringing an end to the successful tenure of the current coach, Åge Hareide, at the expiry of his contract in 2020.