Women can’t just let their football do the talking

The Women’s World Cup 2019 kicks off tomorrow in Paris with the hosts France taking on South Korea. An even bigger audience than the 750m people who tuned in four years ago is expected with the women’s game a bigger draw than ever.

Sponsors are starting to flock to the sport, a sure sign that the profile of the game is growing. For those familiar with the players, it’s a chance to see how they perform on the biggest stage. For those tuning in for the first time the tournament can bring back memories of the glorious summers of youth when the Argentinean Albiceleste or Brazilian Seleção captured imaginations and inspired imitations in back gardens and parks.