WATCH: Messi and bubble toys combine for most cringeworthy ad ever

We are used to seeing sports stars embarrass themselves while trying to flog us everything from

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Despite already being millionaires, these lads seem happy to leave their dignity at the door for the sake of a few extra bob.

This new effort from Lionel Messi is a prime example of the genre.

In it the Argentinian superstar, current net worth USD$74m according to Forbes, demonstrates a new game aimed at football-loving children.

It involves putting on special ‘Messi-socks’ and playing keepy-uppies with bubbles of the type generally blown to amuse toddlers.

Seriously Leo, was the tax bill that big?

H/T: 101 Great Goals