Is a new player about to enter Premier League’s billion-pound bidding war?

Amazon’s sports broadcasting ambitions will be tested this week in a multi-billion pound auction of English Premier League soccer rights, potentially pitting it against Sky and BT.

England’s auction for the rights to screen matches including Manchester United and City, Liverpool, and Chelsea is one of the biggest money spinners in world sport, with the last three-year domestic package raising £5.14 billion (€5.79 billion).

Broadcasters who have stumped up for the best packages to win viewers and fend off rivals could now face another a threat from one of the big US tech groups entering the fray.