Bewildered reaction to ‘frank’ report on FAI branding

Maybe it’s just as well the League of Ireland top brass have yet to ratify the branding report unveiled yesterday as the elements contained ranged from the impractical to the ridiculous.

Although it seemed the 18,000-word blueprint was well on its way to being rubberstamped two weeks ago after FAI chief executive John Delaney branded it “very good”, league director Fran Gavin was keen to put the brakes on any implementation timetable.

Jonathan Gabay is an international expert in the field of branding but revealed this was his first project working with a football association.