RTÉ get ‘creative’ as TV3 enters Euro zone

RTÉ, who have confirmed the sub-licensing of 22 Euro 2016 games to TV3, must continue to be “creative and intelligent” in a bid to remain competitive in the race to secure future live TV sporting rights, according to Ryle Nugent.

News yesterday of the national broadcaster’s decision to offload such a large chunk of a major soccer tournament to a competitor for the first time was not unexpected, though it still stands as a landmark moment in an ever-changing landscape.