Virgin Media want all 380 Premier League games live on TV

Virgin was the loser in the most recent auction of rights in the UK, with Sky paying £4.2bn (€5.7bn) for 126 games per season and BT taking 42 games for £960m (€1.3bn), an 80% increase on the current deal.
At the heart of that deal are two main pillars: A commitment by the Premier League for clubs to sell rights collectively and a promise to protect the 3pm blackout window (between 2.45pm and 5.15pm on a Saturday) to safeguard attendance in lower league football.