‘Tough’ Trap keen to make a point

WHEN an Italian journalist in Malahide began asking a question about an Irish newspaper competition which, beneath the tag-line ‘Trap’s Golden Ticket’, offered a prize of tickets to the World Cup finals in South Africa, the natives present naturally assumed that they were about to be accused of being, shall we say, a tad presumptuous.

‘Tough’ Trap keen to make a point

Indeed, to be honest, we were ready to do a bit of the accusing ourselves.

But no, our visitor was altogether more concerned with the fact that the ad borrowed its iconography from ‘The Godfather’.

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