Milan hope fans spend it like Beckham

THERE IS no doubt about it. David Beckham is the best-paid shirt salesman on the planet.

When it comes to extracting hard-earned pounds, euros or dollars out of pockets, no-one gets people to spend it quite like Beckham.

Not Pele. Not Maradona. Not George Best. Not Kaka. Not Ronaldinho. No-one in the history of football has shifted replica shirts off the shelves, merchandise off the internet and memorabilia out of club shops as swiftly or as profitably as the lad from Leytonstone.