Advertising industry so keen to make this Wayne’s world

WAYNE Rooney may not have the looks of David Beckham or the talent of Pele, but his marketing potential now ranks with the elite.

The teenager already has sponsorship deals with Coca-Cola, Nike, &Pringles, EA Sports and Ford.

Details of Rooney's contracts are a closely guarded secret, but his current deals won't be worth anything like what the 18-year-old Everton striker will attract after the ongoing tournament, marketing experts say.