Red Devils driven by key to success

ALEX FERGUSON and his senior players will each be handed the keys to a £75,000 top-of-the range Audi as part of a two-year sponsorship deal between Manchester United and the German car manufacturer.

It is the first major deal brokered by new commercial director Andy Anson and forms part of a new United strategy aimed at reducing their number of commercial partners, while strengthening the links with those companies they do have deals with.

Audi join an impressive portfolio of United sponsors, including Vodafone, Nike, Budweiser and Pepsi.