The Six Nations will be sponsored by the Royal Bank of Scotland Group for a further four years, it was announced today.
The news comes despite RBS being 70% owned by the British government after a bail-out with public funds.
RBS will continue to be the title sponsor up to and including the 2013 championship in a deal reported to be worth £20m (€21.5m).
John Feehan, chief executive of the Six Nations council, said: “RBS has been a hugely supportive sponsor for the championship.
“We are delighted to have extended our association.”
Negotiations over the new deal began after last year’s Six Nations. RBS have sponsored the tournament since 2003.
On January 19 RBS estimated bad debts and write-downs on the value of past acquisitions could leave it as much as £28bn (€30bn) in the red for 2008 – higher than the current record of £15bn (€16.1bn) set by mobile phone group Vodafone in 2006.
It spooked investors further after admitting that more credit write-downs “seem certain”, but was unable to say how much or when.